Full Frame Design Campaign
2025 Full Frame Documentary Film Festival
Pre-Show Trailer
The pre-show trailer is an opportunity to honor and spotlight the sponsors who make the festival possible each year.
The inspiration and visual throughline for the 2025 design suite is a study of light and shadow—exploring how a spotlight refracts and creates radiant beams of light. The trailer evokes the moment a projector flickers to life, backlighting the festival’s iconic Discussion Box logo and illuminating the screen.
Playing before a wide range of stories—from uplifting to heartbreaking—the trailer not only recognizes the partners who support the festival, It sets the tone for the experience ahead, Like the first glow of a projector, creating a feeling of inspiration and anticipation for the main event: The films we all came to see.
Passes, Merch and Announcements
It was a fun opportunity to see how this concept could translate across a range of materials. Playing with idea of light rays but, with a more graphic take. A digital suite of branded materials were provided including printed passes, a t-shirt design, a bandana design, a stickes and templated announcements for social media and printed ads.
Key Art
We were thrilled to participate in Full Frame’s time-honored tradition of creating a uniquely themed poster.
The final result encapsulates 2025’s theme of light rays and riffs off of the brand's blue accent color.
From the Event…
Photo Credits: 2025 c. bay milin, Rachel Jessen, Horizon Productions
The Artist
As a Studio Artist & Designer with Cowboy, Kelly is involved in many steps of the production rodeo. Not only is she an adept retoucher and digitech. Her primary background and foundation is in design. She is passionate about storytelling and holds a BFA in Visual Effects from Savannah College of Art and Design. The work she enjoys creating most is 2D and 3D design.
CREDITS
Client: Duke Center for Documentary Studies - Full Frame Documentary Film Festival in collaboration with Miranda Volborth and Emily Foster
Production: Cowboy Collective, Carey Kirk, Virginia Dees-Boyd
Designer: Kelly Toth