Frigidaire
Produced By Cowboy
Frigidaire’s top-of-the-line refrigerators, washing machines, and other appliances have made home life run more smoothly since the company was founded in the 1910s. As devoted fans of a frosty beverage and a clean load of laundry, we were thrilled when Cowboy was tapped by D.C. based photographer and director Eli Meir Kaplan to produce a lifestyle photo and video shoot for them!
We shot for five days on a beautiful set designed and built to showcase the company’s products. Home appliances are integral to family life, so we cast an actual family to illustrate how Frigidaire makes cooking, cleaning, and living together easier and more fun. Working with real-life households helps us stay as COVID-conscious as possible on set, too.
Between a major client, an extensive shot list, and new collaborators, this project had more moving parts than a new washer/dryer combo. Kudos to our crew and partners for coming together and making it a big success!
“Virginia was absolutely incredible to work with. She was able to quickly revise estimates multiple times—her quick turnaround and flexibility was a huge factor in helping us get the job. I was coming from out of town and she pulled together a top-notch, fun crew for our production in the Greensboro area. Virginia ran a tight ship with zero hiccups, which is especially difficult during the pandemic. One of the smoothest run productions I’ve ever worked on.”
— ELI MEIR KAPLAN // PHOTOGRAPHER + DIRECTOR // WASHINGTON, DC
Credits:
Production: Cowboy Collective
Agency: The Variable
Director/Photographer: Eli Meir Kaplan
DP: Ismail Abdelkhalek
AC: Marco Guerra
DigiTech: Jackson Ray Petty
Gaffer: Adam Pinnell
Grip: Jim Mahorney
Food Stylist: Lani Paul
Asst Food Stylist: Caroline Daholt
Prop Stylist: Sophia Martinez
H/MU/W Stylist: Kim Konsler
H/MU/W Asst: Kate Kennedy
PA: Connor Oaster
PA: Jakob Rodgers
Talent: Locke Models
Location: Alderman Company