Durham ID

Produced by Cowboy

Durham ID (short for Durham Innovative District) is a 27-acre project in the heart of our city, intended to create spaces where people can live, work, and play. This production was special to us because it gave us an opportunity to highlight a growing part of our hometown. We love showcasing our local community!

Our friend (and fellow Durhamite) Alex Boerner reached out to Cowboy to produce a lifestyle shoot for Longfellow, Durham ID’s owner and a real estate partner of Duke University. We’ve run in overlapping professional circles with Alex for years, but this project marked an exciting transition for us—from peers to collaborators! With our support over two days, Alex photographed Durham ID’s various spaces, amenities for future tenants, and key neighborhood attractions like the Durham Food Hall & nearby farmer’s market.

Durham ID envisions its campus as “Durham’s core for research, creativity, interaction, and entertainment.” We’ve loved seeing the space develop, from state-of-the-art lab expansions to new colorful murals, and we’re looking forward to what’s ahead!

“Virginia at Cowboy Collective was a superhero during estimating and production for a two-day lifestyle shoot. She brought together a great team to handle every aspect of the job and worked with the client and agency to find talent and build a strong plan for how to move through the two ten-hour shoot days with a lot of moving parts. It was a huge comfort knowing that the foundation had been built so solidly ahead of time. As a result everything was super smooth, I was able to just focus on the photography, the shoot went really well and the client was happy.”

— ALEX BOERNER // PHOTOGRAPHER // DURHAM, NC

Credits:

Production: Cowboy Collective

Photographer: Alex Boerner

Line Producer: Liz Stovall

Production Assistant: Evelyn Cox

Assistant: Justin Cook, Bridgette Cyr

DigiTech: Asia Harman

Grip: Ryan Pham

Prop Stylist: Rachel Rivers

H/MU/Wardrobe Stylist: Kim Konsler

H/MU/Wardrobe Stylist Assistant: Kate Kennedy

Talent: Locke Models

COVID Officer: Melanie Davis